BeautyMnl launches Shop-in-Shop Concepts in RRHI Stores

Philippines' leading beauty e-commerce player BeautyMnl launched its first “Shop-in-Shop” concepts at The Marketplace in Shangri-La Plaza and Robinsons Department Store in Robinsons Place Ermita last May, onboarding a lineup of almost 300 SKUs and over a hundred brands, including COSRX, Milani, Puritan’s Pride, and Cetaphil Baby.

The launch deepens the our strategic partnership with BeautyMnL, which began in 2017. At present, RRHI has a 30% stake in the e-commerce platform and the move towards BeautyMnl’s Shop-in-Shop concepts further bolsters our commitment to omnichannel retailing.

The new in-store concept widens BeautyMnl’s market reach and enables our shoppers to stock up on self-care staples while discovering exciting new finds from BeautyMnl.

“We’re committed to enriching our customers’ shopping experience by constantly expanding our in-store assortment, while also leveraging on our partnerships and investments,” says Robina Gokongwei-Pe, President and CEO of RRHI. “Having BeautyMnl’s best sellers on board at our stores allows us to do just that. We look forward to working closely with BeautyMnl to provide our customers more quality choices and fulfill even more of their needs.”

“RRHI’s large and diverse customer base gives us the perfect opportunity to introduce ourselves and the products we carry to more people,” says Jay Liwanag, BeautyMnl Founder and President. “We’re excited to serve RRHI’s customers by giving them access to our best-selling items and top brands.”