Many challenges were thrown
my way. I could have walked
away from them, keeping the
business small and safe.
Instead, I chose to fight.
Many challenges
were thrown
my way.
I could have walked
away from them,
keeping the business
small and safe.
Instead,
I chose to fight.
- John L. Gokongwei, Jr.
Supermarket
Robinsons Supermarket is the Philippines’ first major supermarket chain whose value proposition is anchored on health and wellness. Founded in 1985, the business has grown to be the biggest revenue contributor to the holdings company and is currently the country’s third largest player in food retail. It is also the only major supermarket in the country partnered with the Department of Science and Technology – Food and Nutrition Research Institute (DOST-FNRI) for collaborative initiatives that empower customers to make healthier and informed choices when they shop. Robinsons Supermarket also has a sub-format called Robinsons Easymart, which brings convenience to neighborhoods as a standalone mini-grocery store that brings quality produce closer to homes.
Supermarket
Robinsons
Supermarket
140
Robinsons
Selections
3
Robinsons
Easymart
30
Jaynith's
Supermarket
30
Offering imported and gourmet food and beverage selections as its primary differentiation, The Marketplace is the company’s premium grocery retail format. Catering primarily to the metropolitan and upscale market, The Marketplace has doors located in several central business districts and high-end developments. It became part of the Robinsons Retail portfolio in 2018, and is part of the holding company’s largest acquisition to date, Rustan Supercenters Inc, the fourth largest grocery food retailer in the Philippines.
Supermarket
STORE COUNT
34
Hypermarket
Shopwise first opened in 1998 and it is one of the pioneers of the hypermarket format in the Philippines. Focusing on the daily needs of the Filipino homemaker, our hypermarkets conveniently offer a variety of fresh produce, grocery items, home appliances, and apparel.
It is also the first hypermarket to have a loyalty program through the Wise Card. The Shopwise banner was part of the acquisition of Rustan Supercenters, Inc. in 2018. We currently have 17 stores, with 14 located in Metro Manila and Luzon, two in the Visayas, and one in Mindanao.
STORE COUNT
17
There is always something more to love at Robinsons Department Store, the holding company’s pioneer retail store when it was founded by Mr. John Gokongwei, Jr. in 1980. Housing carefully curated merchandise and an expansive collection of brands for apparel, accessories, toys and children’s wear, homeware, lifestyle, and beauty products, Robinsons Department Store has become one of the most familiar and beloved stores in the Philippines today.
The format serves as one of the anchor tenants of Robinsons Malls and continues to serve Filipino families through access to quality merchandise and services. With the Robinsons Department Store – Business Center, customers can also conveniently perform a variety of financial transactions in our stores, such as bill payments and conduct business with our growing pool of partner service providers.
Department Store
Department Store
STORE COUNT
49
Do-It-Yourself
and Big Box Hardware
We opened our first Handyman store in 1994 in Robinsons Galleria, bringing the hardware store format into a mall-based setting to make it easier for customers to purchase high quality tools and materials for their home improvement needs. In 2001, we partnered with the Do-it-Best Corporation, one of America’s largest hardware cooperatives, which forges partnerships around the world with top performing players in the industry. Renamed Handyman Do-it-Best, our stores currently feature several reputable international brands and a vast selection of merchandise for home owners and do-it-yourselfers.
Do It Yourself Big Box Hardware
STORE COUNT
175
STORE COUNT
30
Optimistic about the rise of middle income and affluent home owners, True Value is positioned as a high-end home improvement store in the Philippines. In line with the increasing accessibility and popularity of instructional online media on DIY projects, the brand caters to an empowered demographic that aspires to design and invest in their homes in the best way they can. True Value is also the holding company’s first major acquisition, which was completed in 2007.
STORE COUNT
17
Robinsons Builders and De Oro Pacific Home Plus are our big box formats, which we acquired in 2014 and 2016, respectively. Collectively, the stores are significant regional players in major urban areas in the Visayas and Northern Mindanao. Post-acquisition, the stores were modernized and renovated to improve overall customer experience. We aim to build relationships with customers through excellent in-store and after-sales service, while offering affordable and high-quality merchandise for the residential market, from tiles, lavatory items, to lumber and electrical supplies.
The Ministop store’s yellow and blue façade has become ubiquitous in central business districts and condominiums, with more than 500 stores distributed across Metro Manila. Ministop’s expansion is driven by franchisee-entrepreneurs, following its franchise business model.
With market winners such as Kariman, Toppers, and our bestseller, Uncle John’s Fried Chicken – named after our late founder Mr. John L. Gokongwei, Jr. – the store is best known for its ready-to-eat category. This is made possible through an in-store kitchen facility that allows meals to be served hot and fresh to our customers.
Founded in Japan, where the trend of 24-hour convenience stores originated and flourished, Robinsons Retail brought Ministop to the Philippines through an exclusive license agreement with the principal company, Ministop Co. Ltd., in 2000 to grow the brand locally and become one of the leaders the local CVS space.
Convenience Store
STORE COUNT
507
Drugstore
We care a little more at Southstar Drug. Founded by the Dy Family and with its beginnings at the heart of the Bicol region in 1973, the drugstore chain is currently one of the most expansive in the country in terms of store network, with over 500 stores nationwide. The format caters to a broad middle-income market with branded pharmaceuticals as the primary product, alongside quality generics, medical supplies, and food and personal care products.
While envisioning to be a partner for health, Southstar Drug also highly values inclusivity and economic empowerment of persons with disability as its advocacy. Started in 2016, Southstar Drug partnered with Unilab Foundation’s for Project Inclusion, which opened the doors for individuals with autism and learning disorders to become part of our pool of employees.
Drugstore
STORE COUNT
519
The Generics Pharmacy (TGP) is founded on the principles of accessible healthcare and empowering aspiring entrepreneurs. TGP’s founder and current Vice Chairman Ben Liuson transformed the business in 2007 from a pharmaceuticals importer as Pacific Pharma in 1949 to a franchise model of community drugstores, opening doors in over 2,000 locations across the country operated by franchisees. Through effective generic medicine sold at highly affordable prices, TGP envisions to provide quality health care to all Filipinos from all economic backgrounds, with special emphasis on lower income communities.
STORE COUNT
2,001
STORE COUNT
92
Robinsons Appliances continues to provide the Filipino household with the latest technology and innovation for home and workplace. Established in 2000, it now operates a network of close to 100 branches located in key establishments nationwide, bringing a wide array of quality appliances and consumer electronics closer to the market.
Over the years, it has developed expertise in delivering value-for-money solutions to both residential and commercial clientele. With its commitment to excellence, it strives to constantly improve its services to provide innovative methods in satisfying unique customer needs. Partnering with reputable global brands to bring the top entertainment systems, appliances and gadgets, Robinsons Appliances has become a favorite destination among techies, home and business owners, entertainment enthusiasts and people on the go.
STORE COUNT
38
One of the country’s leading names in the appliance industry, Savers Appliances was acquired by Robinsons Retail in 2015. A consumer electronics and appliances dealer based in Angeles, Pampanga, Savers Appliances now has 38 stores in Central Luzon, Cagayan Valley, Metro Manila and South Luzon.
It offers a wide breadth of products, complemented by affordable pricing, exceptional delivery and after sales services which have strengthened its retail as well as corporate clientele. Servicing over 100 top corporations nationwide, Savers Appliances has become a respected and reliable partner of various industrial and building solution products such as system air-conditioning, ventilating equipment, security systems and integration products.
At Toys ‘R’ Us, we understand the crucial role of play in learning and the development of children. We value their imaginative power and the delight of exploration through toys, and we do our best to provide products and services that encourage this creativity.
With children as our primary target market, we also take special care to guarantee that our products are made with safe materials and pass stringent quality standards. As a sub-licensee of Toys ‘R’ Us – Asia, we have built our reputation as one of the top toy retailers in the country, housing a multitude of beloved global and private brands that have brought joy to countless Filipino families.
Variety, quality, and uniqueness are the three pillars that define Daiso Japan’s delightful spectrum of products. From home and office supplies, to Japanese snacks, ornaments, to ingenious and practical items to make one’s life easier and more interesting, the Daiso Japan store’s primary appeal is truly its vast range. The items are also highly affordable, with most items are sold at Php88.
Founded by Hirotake Yano in 1977, Daiso Japan is one of the first stores based on the one-price point model, which started with stores selling all items for 100 Yen when it first opened in Takamatsu City in the Kagawa Prefecture. In 2007, Robinsons Retail went into an exclusive franchise license agreement with Daiso Industries, Co. to sell authentic Daiso products in the Philippines.
STORE COUNT
99
Specialty Fashion
STORE COUNT
28
Robinsons Retail’s fashion brands are known for their distinction as the premier UK High Street of choice. Topshop and Topman cater to the fashion-conscious market while Miss Selfridge shoppers are usually looking fun and feminine pieces. Dorothy Perkins and Burton Menswear customers are always looking for more classic pieces with a modern flare while Warehouse curates pieces for the urban woman.
As our brands cater mostly to women, we have seen the need to support breast care
awareness. Since 2016, we have partnered with the Philippine Foundation for Breast Care, Inc. to help and give back to the breast cancer patients in their onsite hospital at the East Avenue Medical Center.
Robinsons Retail’s Beauty formats celebrate the Filipina woman, diversity, and the transformative power of make-up and skin care. Through an agreement with Luxasia, we are currently licensed resellers of international beauty institutions Shiseido, Benefit, Elizabeth Arden, and Club Clio, with standalone stores located in premier malls in the Philippines. Likewise, in the Robinsons Department Store Beauty Section, we offer a plethora of options from global and local cosmetics and skin care brands, such as the Estée Lauder Companies names and, most recently, Scentence from Korea. From the premium to the affordable, our Beauty portfolio aims to empower all women from different walks of life and professions.
Beauty
STORE COUNT
17
In October 2016, Robinsons Retail Holdings, Inc., through a subsidiary, acquired 100% interest in Chic Centre Corporation, a key player in cosmetics and a leader in nail care products in the Philippines. With cosmetic brands such as Bobbie, Chic, Colortrends and Rain, it services three-fourths of the country’s total nail care industry.
Chic Centre established a Food Services Division in 2015 and has expanded its product portfolio from health and beauty to supplying fresh slush and juice mixes to convenience stores, gas station stores, supermarkets, and BPO centers, totaling a thousand outlets.
Pet Lovers Centre’s service philosophy is encompassed by the tagline “All passion, all pets,” and the company encourages responsible ownership alongside fostering a wider appreciation for pet care. It is part of the World Pet Association, formerly known as the World Wide Pet Industry Association, which is the oldest non-profit trade organization in the pet industry.
Established in 1973 in Singapore by David and Robert Ng, the business was conceived as an avenue for pet owners to have access to products which specifically catered to their pets’ needs. From having fresh and dry food options with the proper nutritional requirements, to accessories such as toys, beds and flea shampoos, the store was a pioneer in the retail landscape.
STORE COUNT
4
STORE COUNT
2
No Brand was launched in 2015 by E-mart Inc., the largest multi-format retailer based in South Korea, where it currently has over 250 branches. No Brand also exports products to over twenty countries around the world, including USA, Canada, UK, Russia, China, Japan, Singapore, Malaysia, Vietnam, Mongolia, Australia, and New Zealand. Through an exclusive franchise-agreement with Robinsons Retail Holdings, Inc., No Brand expanded to the Philippines and opened its first store outside Korea in Robinsons Galleria, Quezon City on November 22, 2019. At present, there are two branches in the Philippines, both located in Robinsons Malls, with the second branch opened at Robinsons Galleria South in San Pedro, Laguna on December 27, 2019.
Customer-centric and quality-focused, No Brand features private label products with simplified approach to marketing and packaging, thereby reducing costs in the process. This allows the stores to offer items that are at par with branded alternatives in terms of quality, but are sold at relatively more affordable price points. In the Philippines, No Brand also serves as a specialty shop for authentic Korean grocery and lifestyle products.
Robinsons Rewards
Robinsons Rewards is the loyalty program of Robinsons Retail Holdings, Inc. with over 2.3 million active members as of end 2019, and over 300,000 mobile app users. Robinsons Rewards members earn and redeem points through purchases made at participating Robinsons Retail stores, fuel purchases at Caltex of Chevron Philippines Inc., and hotel bookings at Go Hotels and Summit Hotels, with each point equivalent to Php1.
Members also enjoy
exclusive discounts
and special promos
from Robinsons Retail
brands and partners.
Robinsons Rewards is also integral to the Company’s deep dive into data analytics and digitalization, and the transfer of the program’s ownership and management to Data Analytics Ventures, Inc. a joint venture between JG Summit Holdings, Inc. and the Company as the first step towards this future-driven initiative. DAVI’s mandate is to move the group forward with digitally-transformed businesses using disruptive algorithms and models that propel data-driven decision-making, and engaging initiatives for customer satisfaction augmented by market insights.
Robinsons Townville
Launched in 2015, Robinsons
Townville is the chain of
community malls of Robinsons
Retail Holdings, Inc. Situated
near schools and residential
areas, Robinsons Townville
offers convenient shopping
opportunities in the
neighborhood with the presence
of its anchor stores.
These include Robinsons
Supermarket, Robinsons
Department Store, Robinsons
Appliances, Handyman, Daiso
Japan and Southstar Drug.
To complement its offerings, Robinsons Townville also houses quick service restaurants, food kiosks, boutiques, an amusement center for kids, and other establishments and services. It offers convenience and accessibility, a place where customers could find everything they need with just a few steps away from their home.
Currently, there are 10 Robinsons Townville malls operating in the country starting with the first branch in Pulilan, Bulacan; Cabanatuan, Nueva Ecija; BF Parañaque; Abreeza Davao; Meycauayan, Bulacan; Buhay Na Tubig, Cavite; Regalado, Fairview, Quezon City; Perdices, Dumaguete; Dasmariñas, Cavite; and Sta. Rosa, Laguna.
Realizing the important role that it plays in the community, Robinsons Townville launched its corporate social responsibility program called Robinsons ACTS (Act, Care, Teach & Serve) in 2016 which focuses on the individual’s self-development and community involvement through the spirit of volunteerism. Each Robinsons Townville mall adopted a beneficiary from the community and conducts quarterly activities that promote values formation.