GoRobinsons:
Robinsons Retail’s Group-Wide
E-Commerce Site
GoRobinsons.ph was launched in June 2020 as an e-commerce site envisioned to serve as a virtual marketplace for all the group’s formats. The website offers a convenient platform for everyone to shop for their daily needs from trusted brands – anytime. It has a wide assortment of products sold at the same price as the store and allows advanced booking for up to 3 days.
Going online was an inevitable step Robinsons Retail had to take, and we see gorobinsons.ph as a one-stop online shop and lifestyle partner for our shoppers. The new dynamic of social distancing and quarantine made the role of e-commerce all the more crucial to keep serving customers.
GoRobinsons.ph currently serves as an online store for supermarket banners Robinsons Supermarket, The Marketplace and Shopwise, offering fresh produce and grocery items as well as imported gourmet selections. Toys ‘R’ Us is also in gorobinsons.ph, housing a diverse portfolio of popular children’s toys and educational products. Most recently, Handyman and No Brand were added to the platform. With the inclusion of Handyman Do it Best, customers may now shop online for a wide range of hardware and home improvement products. No Brand, on the other hand, offers private label grocery and frozen food items from Korea.
GoRobinsons.ph has a mobile app which can be downloaded in IOS and Playstore. The service currently covers select areas in Metro Manila and Rizal, and is set to expand its scope further in the coming months.
Our aim is to bring our customers closer to products and services that they need at various touchpoints, and we are banking on technological synergies to make this all possible. The strategic onboarding of Robinsons Retail banners in gorobinsons.ph and targeted digital campaigns are all part of deepening our digital footprint. The platform is also integrated with the Robinsons Rewards Program, whose 3.1 million members can earn rewards points if they purchase products through GoRobinsons.ph.
Our Products and
Business Units
Business
Unit
Profiles
Supermarket
Robinsons Retail’s Supermarket business is the largest in its portfolio and is composed of the following banners: Robinsons Supermarket, The Marketplace, Robinsons Easymart, and Shopwise. Collectively, the supermarkets target a broad market through inclusive options, from budget items to premium products, through its differentiated formats. Working closely with partner vendors, charities, government and non-government organizations, the Supermarket segment contributes to various initiatives on social involvement and community engagement.
Robinsons Supermarket is the Philippines’ first mainstream supermarket anchored on health and wellness. Putting forward locally sourced produce, health-oriented campaigns, and a color-coded system by the Food and Nutrition Research Institute for certified healthy products, the supermarket aims to empower customers through diverse selections. In June 2020, Robinsons Supermarket became the first format to launch under GoRobinsons.ph, Robinsons Retail’s very own group-wide e-commerce platform.
Offering imported and gourmet food and beverage selections as its primary differentiation, The Marketplace is the company’s premium grocery retail format. Catering primarily to an upscale market, The Marketplace has doors located in several central business districts and high-end developments.
It became part of the Robinsons Retail portfolio in 2018, and is part of the holding company’s largest acquisition to date, Rustan Supercenters Inc, the fourth largest grocery food retailer in the Philippines.
Store Count
Supermarket
143
16
Marketplace
Easymart
35
70
Shopwise first opened in 1998 and it is one
of the pioneers of the hypermarket format in
the Philippines. Focusing on the daily needs
of the Filipino homemaker, our hypermarkets
conveniently offer a variety of fresh produce,
grocery items, home appliances, and apparel.
The Shopwise banner was part of the
acquisition of Rustan Supercenters, Inc. in 2018
Robinsons Easymart is a standalone mini-mart
store that brings quality products closer to
homes. Smaller than the typical supermarket,
it is conveniently located in residential areas
and offers both basic food and non-food items.
Department Store, Beauty, & Toys
Store Count
& Beauty
49
14
Robinsons Department Store is located in all Robinsons Malls across the country, serving as an anchor tenant. The first Robinsons retail store under the holdings company. Offering global and local brands of apparel, curated items for the home, toys, and personal care and beauty products, RDS aims to serve as a one-stop lifestyle shop to delight the Filipino family. Through its Tindahan and Go Lokal section located in select branches, it proudly features locally made products and supports SMES by connecting their products to the mainstream market.
Each store also has the Robinsons Business Center, which conveniently offer various financial products and services.
From the premium to the affordable, RRHI’s Beauty portfolio aims to empower all women from different walks of life and professions. Through an agreement with Luxasia, Robinsons Retail is a licensed operator of Shiseido, Benefit and Elizabeth Arden, with standalone stores located in premier malls in the country. Likewise, the Robinsons Department Store Beauty Section offers a plethora of options from global and local cosmetics and skin care brands, such as the Estée Lauder Companies names and, most recently, Scentence from Korea.
Store Count
41
Toys ‘R’ Us Philippines is a sub-licensee of Toys ‘R’ Us – Asia and is one of the leading toy stores in the country. The format understands the value of toys and educational products in fostering learning and creativity, and houses a multitude of global and private brands for children. With children as the primary target market, the format pays special attention to ensure that its products are made with child-safe materials and that they pass stringent quality standards.
Convenience
Store
Store Count
472
Ministop is the company’s convenience store business, which has over 500 locations in highly urbanized areas and business districts. Best known for its ready-to-eat section, it offers value for money meals that are freshly prepared at the stores for the budget-conscious but on-the-go shopper. Normally open 24hrs in high traffic areas, the stores are a quick and convenient place to get basic items, such as food and beverage, personal care, general supplies.
Ministop is also an agile format, as it shifted its merchandise categories leaning towards grocery items for customers amidst the transport challenges of the COVID-19 pandemic.
Do-It-Yourself &
Big Box Hardware
Located in malls, Handyman Do it Best and True Value are the primary Do-it-Yourself business units of Robinsons Retail. The Company also operates Big Box Hardware formats under the banners Robinsons Builders and De Oro Pacific Home Plus.
Store Count
Do-it-Best
177
32
Handyman Do it Best targets a broad middle-income market first opened in 1994 at Robinsons Galleria. In 2001, it partnered with the Do-it-Best Corporation, one of America’s largest hardware cooperatives, which forges partnerships around the world with top-performing players in the industry. Renamed Handyman Do-it-Best, its stores currently feature several reputable international brands and a vast selection of merchandise for home-owners.
Handyman Do it Best is also involved in CSR projects that focus on disaster response, helping communities build back from natural calamities.
True Value is positioned as a high-end home improvement store in the Philippines. The brand caters to an empowered demographic that aspires to design and invest in their homes in the best way they can.
True Value is also the holding company’s first major acquisition, which was completed in 2007 through a joint venture with Amon Trading Corp. True Value’s is also a long-term partner in Hands-On Manila’s Servathon, which serves an avenue for employee volunteerism to help bring useful items, such as sanitation supplies, to marginalized communities.
Store Count
De Oro Pacific Home Plus
16
Robinsons Builders and De Oro Pacific Home Plus were acquired in 2014 and 2016, respectively. Collectively, the stores are significant regional players in major urban areas in the Visayas and Northern Mindanao. Post-acquisition, the stores were modernized and renovated to improve overall customer experience. The formats aim build relationships with customers through excellent in-store and after-sales service, while offering affordable and high-quality merchandise for the residential market, from tiles, lavatory items, to lumber and electrical supplies.
Drugstore
Robinsons Retail’s drugstore portfolio
currently consists of Southstar Drug,
TGP and Rose Pharmacy, with each
format focused on making high-quality
pharmaceuticals and healthcare more
accessible to communities nationwide.
Southstar Drug operates directly-owned stores that primarily feature branded pharmaceuticals. In March 2020, it was the first in the Retail Group to launch its own e-commerce site further aid customers in ensuring access to medicines through home deliveries while in a pandemic. Southstar Drug was founded by the Dy Family and with its beginnings at the heart of the Bicol region in 1973, the drugstore chain is currently one of the most expansive in the country in terms of store network, with over 500 stores nationwide. The format caters to a broad middle-income market with branded pharmaceuticals as the primary product, alongside quality generics, medical supplies, and food and personal care products.
Store Count
Drug
Pharmacy
532
2,025
297
Founder by the pioneer and current Vice Chairman Ben Liuson, TGP is a franchise model of community drugstores that sells effective and inexpensive generic medicines for lower-income groups in communities across the country. With its expansion plans directly linked to franchisee partners, the format also encourages entrepreneurship and small business ownership. It is also the country’s largest chain of community drugstores with over 2000 stores.
Rose Pharmacy was acquired Robinsons Retail in October 2020, through its subsidiary, Southstar Drug. With over 300 branches, Rose Pharmacy is the leading drugstore in the Visayas, providing customers with easy access to quality health and beauty products. Through RosExpress Delivery, the store offers home deliver services to customers. It also provides round-the-clock service with 24-Hour stores, offer high-quality prescription and over-the-counter medicines Rose Pharmacy Generics, and affordable personal care products under the Guardian line.
Appliance &
Consumer
Electronics
Store Count
92
38
Established in 2000, Robinsons Appliances now operates a network of close to 100 branches nationwide, housing a wide array of quality appliances and consumer electronics. Over the years, it has developed expertise in delivering value-for-money solutions to both residential and commercial clientele. Partnering with reputable global brands to bring the top entertainment systems, appliances and gadgets, Robinsons Appliances has become a favorite destination among techies, and home and business owners.
Savers Appliances was acquired by Robinsons Retail in 2015 and is one of the country’s leading names in the appliance industry. Savers Appliances stores are located in Central Luzon, Cagayan Valley, Metro Manila and South Luzon, and the format has become a respected and reliable partner of various industrial and building solution products among top corporations in the Philippines. On September 20, 2020, Savers Appliances’ flagship store in Angeles City, Pampanga launched a modern 400-square meter lifestyle showroom featuring leading appliances and electronics brands. Each brand has a uniquely designed showroom highlighting value that suits their customers’ needs and preferences.
Mass Merchandise, Pets,
and Korean Grocery
Established in 2000, Robinsons Appliances now operates a network of close to 100 branches nationwide, housing a wide array of quality appliances and consumer electronics. Over the years, it has developed expertise in delivering value-for-money solutions to both residential and commercial clientele. Partnering with reputable global brands to bring the top entertainment systems, appliances and gadgets, Robinsons Appliances has become a favorite destination among techies, and home and business owners.
Pet Lovers Centre was established in 1973 in Singapore by David and Robert Ng. From having fresh and dry food options with the proper nutritional requirements for pets, beds and flea shampoos, the store was a pioneer in the retail landscape. In 2018, it became part of Robinsons Retail’s portfolio through an exclusive franchise agreement with Pet Lovers Centre Singapore. The format encourages responsible ownership and its service philosophy is encompassed by the tagline “All passion, all pets.”
Store Count
Japan
103
4
9
4
No Brand was launched in 2015 by E-mart Inc., the largest multi-format retailer based in South Korea, where it currently has over 250 branches worldwide. Through an exclusive franchise-agreement with Robinsons Retail Holdings, Inc., No Brand expanded to the Philippines and opened its first store outside Korea in Robinsons Galleria. No Brand features private label products with simplified approach to marketing and packaging, thereby reducing costs in the process. In the Philippines, No Brand also serves as a specialty shop for authentic Korean grocery and lifestyle products.
Super50 is a one-stop shop offering a great selection for Php50, ranging from home and kitchen items, cleaning products, accessories, office supplies, and many more. The banner is a joint venture between Robinsons Retail and Peso Tree, and with a very affordable price point, the format aims to provide accessible products to a broad market.
Acquisition of Rose Pharmacy
Representatives of Robinsons Retail Holdings, Inc. and Dairy Farm International Holdings, Ltd. conduct a virtual signing ceremony for the acquisition of Rose Pharmacy Inc.
On October 16, 2020 Robinsons Retail Holdings, Inc. (RRHI), through its subsidiary, South Star Drug Inc., and Mulgrave Corporation B.V (MCBV), a wholly-owned subsidiary of Dairy Farm International Holdings, Ltd., acquired 100% of Rose Pharmacy Inc. At present, it is one of the leading drugstore chains in the Philippines with over 300 stores strategically located in Visayas and Mindanao.
Rose Pharmacy was established in 1952 as a family-run drugstore in Cebu City with the goal of providing quality and affordable medicines to communities. Dairy Farm acquired 49% share in the Cebu-based business in 2015, and in November 2018, Dairy Farm increased its interest in Rose Pharmacy to 100%.
Rose Pharmacy is a very strategic addition to our drugstore portfolio with its highly-regarded brand in VisMin and complementary network to Southstar Drug’s strong presence in Luzon and Metro Manila. Together, we can leverage our scale and synergies to drive wider product assortment, better customer service and offer greater value to our customers across Philippines when they need it most.
The acquisition further bolsters our strategic partnership with Dairy Farm to strengthen our position in Philippine multi-format retailing. We first worked with Dairy Farm for the acquisition of Rustan Supercenters, Inc. in 2018, which deepened our footprint in the premium supermarket space. Our acquisition of Rose Pharmacy yet again offers ripe opportunities for innovation through strategic synergies.
Product Quality, Health and Safety
416-1, 417-1
Across all our formats, we ensure that our customers always receive products of good quality. We are meticulous with quality—from our selection of suppliers to proper transportation and handling to storage and product display. We use the “First In, First Out” inventory method, especially for fast-selling goods, to ensure that no expired goods are sold to our customers. We follow all possible measures to minimize customer returns and product recalls.
Aside from the National Meat Inspection Service (NMIS) and Hazard Analysis and Critical Control Points certifications, we also engage vendors who have organic certification from Organic Certification Center the Philippines (OCCP) and Good Agricultural Practices (GAP) Certification from products by the Bureau of Agricultural and Fisheries Products Standards (BAFPS). The GAP Certification process is a meticulous audit of multiple aspects of farming, from the history of the farm site, the quality of the soil, farming practices, health and hygiene of farmers, and other factors. Our drugstores guarantee safety at all times.
For our drugstores, we follow a similarly strict monitoring process of expiration dates and product condition, as well as correct product dispensing. At Toys ‘R’ Us, we guarantee that not a single toy marketed will put a child or a family member at risk.
All our toys comply with the Philippine National Standards (PNS) for Safety of Toys and carry a Certificate of Conformity (COC). Also, all our distributors and manufacturers must have a valid License to Operate (LTO) from the Department of Health (DOH) at all times. All toys are tested for physical and mechanical safety, flammability, electrical safety, and proper age warning labeling.