Business Units

Supermarket

With 324 stores across the country, the Supermarket segment is Robinsons Retail’s largest comprised of five well-loved banners serving a diverse customer base with a wide array of inclusive product options—from local favorites to international bestsellers.

The Supermarket segment proactively responds to evolving customer needs and trends while advocating for better choices that foster growth and generate shared value for customers and other stakeholders.

STORE COUNT

148
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107
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36
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16
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17
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Robinsons Supermarket is the Philippines’ first mainstream supermarket anchored on health and wellness.

Offering a wide variety of quality food and product options at affordable price points and accessible locations, Robinsons Supermarket empowers customers to make healthy choices via proper product labeling in partnership with the National Food and Nutrition Research Institute, and other nutrition-oriented campaigns.

Robinsons Supermarket also prioritizes locally sourced produce from smallholder farmers, which promotes avenues of shared growth.

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Robinsons Easymart is a standalone mini-mart store for everyday needs located right within the neighborhood.

Smaller than a typical supermarket, it offers both quality and affordable fresh food and other household essentials as well as bill payment and mobile loading services with ease of accessibility and convenience.

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The-Marketplace

The Marketplace is Robinsons Retail’s premium grocery format giving connoisseurs and dilettantes alike the flavors of the world through imported and gourmet options.

Located in several central business districts and high-end developments, The Marketplace features a wide range of internationally sourced and carefully curated selections that cater to an upscale market.

Shopwise

Shopwise is our hypermarket format featuring a broad assortment of products from groceries to general merchandise and lifestyle essentials from brands around the world.

One of the pioneers of the hypermarket format in the Philippines, Shopwise enables customers to experience international grocery shopping with great finds and great deals without the membership fee.

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No-Brand

No Brand is a straightforward, no-frills grocery store that offers Korean food and lifestyle enthusiasts options that focus on quality and not branding.

Launched by one of South Korea’s largest multi-format retailers E-Mart Inc. in 2015, Robinsons Retail was awarded the franchise rights to bring No Brand to the Philippines in 2019.

No Brand’s private label products, which include authentic Korean food and snacks, beauty products, and cleaning materials, have quickly become crowd favorites due to its excellent quality and affordable price point.

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The flagship Supermarket segment, which accounted for 56.6% of total Robinsons Retail revenues in 2022, generated net sales of Php101.1 billion, 14.1% higher year-on-year. SSSG for the full year came in at 7.3%, a substantial improvement from the negative 8.7% recorded in 2021. All our Supermarket banners posted positive SSSG in 2022, underpinned by a better supply chain situation and stronger volumes due to increased foot traffic inside our stores. The Supermarket segment also benefited from store expansion initiatives, which directly contributed to top line growth.

Full-year gross profit margin of the Supermarket segment expanded by 20 basis points year-on-year to 21.7% on the back of higher indent and private label penetration, assortment shifts, and increased vendor support. This enabled the segment to generate Php22.0 billion in gross profit for 2022, 15.4% higher versus the previous year.

EBITDA margin, however, was flat at 8.4% in 2022 as additional expenses from new stores and the underutilized new distribution center in the north offset the gains in gross margin. Nonetheless, EBITDA still grew by 14.2% for the full-year to Php8.5 billion.

The Supermarket segment ended 2022 with a total of 324 stores, 38 stores higher than in 2021. By banner, we had 148 Robinsons Supermarket stores, 107 Robinsons Easymart stores, 36 The Marketplace stores, 16 Shopwise stores, and 17 No Brand stores as of year-end. All banners are available through GoCart as well as other third-party platforms and aggregators for grocery delivery services.

Empowering Local Farmers

The Farm to Table (FTT) Program of the Supermarket segment, launched in 2018, continues to empower local smallholder farmers by providing a platform for them to access competitive market prices.

In 2022, we collaborated with 864 local farmers and 28 MSMEs across the Philippines. Through them, we were able to bring close to 4,500 local farm-fresh fruits and vegetables, which comprise close to 40% of the total fresh produce products of the segment.

The FTT Program also encourages farmers to adopt organic, environment-friendly, and socially responsible farming practices. This year, over 10% of fresh produce was certified organic by the Organic Certification Center of the Philippines (OCCP) and/or accredited by the Department of Agriculture’s Philippine Good Agricultural Practices (PhilGAP). OCCP is a certification and inspection body for agricultural products that conform to the Philippine organic agriculture standards. PhilGAP is a certification program that aims to ensure food safety and quality of agricultural products while keeping negative environmental and social impacts low.

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Super Goods by The Marketplace

The Marketplace became the first major retailer in the Philippines to develop a whole new category for accredited social enterprises that pledge to push forward local businesses and sustainable practices back in 2016. The product category line called Super Goods, originating from a partnership with Gawad Kalinga and Human Nature, carries products that pass strict requirements in order to ensure that the sale of these products delivers a genuine impact on society and helps uplift Filipinos out of poverty. With Human Nature, a 6-point scale for accrediting potential social enterprises was developed for the program, which are responsible sourcing, responsible production, world-class products, dignified wages, ethical, and pro-Filipino.

In 2022, the program continues to support 600 local farmers and seven social enterprises across the country, delivering 42 proudly Filipino food products. The Marketplace is working towards increasing the number of participating social enterprises for accreditation to the Super Goods program and diversifying the product offerings to include non-food products as well. The accreditation process is also currently being reviewed to attract more potential social enterprises.

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Fish Right Program

The Supermarket segment continues to partner with Fishta Seafood, Inc. and USAID for the Fish Right Program, a hybrid training on responsible fish handling principles and practices. The program, which we helped pilot in 2021, targets to equip smallholder fisherfolk, traders, and fish processors with practical information on how best to secure new markets and buyers for their products and how to make successful long-term business engagements.

The program is currently developing responsible seafood sourcing (RSS) policies and standards, improving product documentation of seafood harvests, and conducting education campaigns for buyers, suppliers, and customers.

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A Smarter Way to Health and Wellness

In line with our continuous commitment to educate and empower customers in making healthier food choices, Robinsons Supermarket continues to implement and expand Smart Tags, a program started in 2007 in collaboration with the Department of Science and Technology’s Food and Nutrition Research Institute (DOST-FNRI).

Smart Tags is a color-coded system that helps customers determine if products are on sale, evaluated healthy, private label, or regularly priced. Products that have been evaluated healthy by the DOST-FNRI sport a green tag and are featured in Robinsons Supermarket’s Health & Wellness section where products are further classified according to their health benefits.

Through the partnership, the annual Eat the Rainbow campaign is also held, a month-long program that encourages consumers to eat different colored fruits and vegetables for a healthier lifestyle. Purchasing participating items also have an equivalent donation to DOST-FNRI’s Nutri T.E.K (Teknolohiya, Edukasyon, at Kabuhayan) Para Sa Lahat, a program to educate beneficiaries on food and nutrition through training and livelihood programs.

In 2022, over 1,227 items were given green tags while the Eat the Rainbow campaign generated a total of Php135,960 for the Nutri T.E.K Para Sa Lahat program. Robinsons Supermarket was recognized by the DOST-FNRI as a key partner in promoting health and wellness in the country during its 75th founding anniversary.

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Food Waste No More

The Supermarket segment continues to implement its partnership with Feeding Metro Manila (FMM), a hunger relief and zero waste advocacy non-profit organization. Through this partnership, FMM collects close to “best-before-end” food products that are still fit for consumption but are no longer good to sell.

We were able to donate produce and other baked goods, which FMM converts to healthy meals for partner beneficiary communities.

We also continue to partner with the Woolworths Group for World Food Day to help feed school children at City Gates Academy in Antipolo City, Rizal through Thrive Foundation, a non-profit organization committed to delivering healthy food to hungry children. The partnership has helped generate over 66,000 healthy meals since 2021.

No Brand became the first retail in the country to partner with Scholars of Sustenance, a food rescue foundation focused on tackling food waste and food insecurity. No Brand was able to donate 458.8 kilograms of food, equivalent to 1,932 meals served to indigent communities and about 1,161 kg of carbon dioxide emissions averted. The program is to be rolled out to more No Brand stores and select Shopwise branches in 2023.

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Easy on the Plastic

Robinsons Easymart, together with Robinsons Supermarket, continues its plastic recovery and diversion campaign called Easy on the Plastic, which was launched in 2017. Through the campaign, Robinsons Easymart and Robinsons Supermarket stores serve as collection sites for PET bottles, which are then sent to recycling partners who turn the PET bottles into school chairs for public schools or eco bricks.

This year, 11,577 PET bottles were collected from July to December 2022.

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Trees of Wellness

In partnership with Century Pacific Food, Inc. and Friends of Hope, Inc., we launched Trees of Wellness, a campaign that targets to plant and donate 100,000 coconut trees to smallholder coconut farmers in Mindanao by 2030.

With the decline in overall coconut harvest yield from aging trees, this program hopes to help sustain the livelihood of farmers via new trees with 3,000 already donated during the program’s launch in General Santos City in September. The program also enables farmers to directly sell their produce at competitive prices to Century Pacific who are the manufacturers of Vita Coco and Coco Mama products, which are sold at our stores.

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A Brighter Vision of the Future

Since 2005, Robinsons Supermarket has been an active partner of World Vision Philippines, an organization dedicated to working with children, families, and communities to overcome poverty and injustice.

Robinsons Supermarket currently supports 120 kids across the country through World Vision’s child sponsorship program, helping them and their communities access long-term essentials like clean water, nutrition, and education, among others.

In 2022, through Robinsons Supermarket’s efforts and in collaboration with trade partners, it has raised over Php12.2 million in monetary and in-kind donations to World Vision Philippines.

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Taking Care of Communities

Robinsons Supermarket, in partnership with Communities Organized for Resource Allocation (CORA), spearheaded a coastal cleanup and community gift-giving activity in Boracay.

Over 300 volunteers from Robinsons Supermarket, local government unit (LGU) partners, trade partner representatives, and the local community collected 96 sacks of coastal debris across stations 1 to 3. Volunteers from Rose Pharmacy and Handyman also joined in the activity.

The Harvest-All-You-Can initiative was also held where shoppers can take all the fruits and vegetables they can gather in under 60 seconds. Through CORA and trade partner Errandz, six (6) families from Balabag, Yapak, and Manoc-Manoc were able to take home fresh fruits and vegetables for free as well as groceries from Robinsons Supermarket.

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Wellness Moms

In partnership with the Ateneo Center for Educational Development, Robinsons Supermarket launched Wellness Moms, a platform that has fostered a community of mothers supporting each other.

Through the program, moms are able to discuss with each other and with certified wellness experts common issues and concerns that affect them. The program also regularly implements marketing campaigns that help generate funds to support beneficiaries of the program.

At present, the program has generated around Php450,000 in donations and currently supports 231 young moms from five barangays in Quezon City.

Drugstores

At the core of Robinsons Retail’s Drugstore segment is the commitment to make access to high-quality and affordable pharmaceutical products within reach.

The Drugstore segment, comprising three trailblazing banners, continues to meet the needs of individuals and communities at their most vulnerable day in and day out.

STORE COUNT

623
Southstar-Drug
370
Rose-Pharmacy
2,151
TGP
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Southstar Drug is one of the largest and oldest drugstore chains in the Philippines. Founded over 85 years ago by the Dy family in the Bicol region, it has grown to become an industry leader and is listed as one of the country’s Top 500 Corporations.

Southstar Drug stocks a wide assortment of branded prescription and over-the-counter medicines as well as food, personal care, and wellness items. Southstar Drug also has its own range of private label generics.

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Rose Pharmacy, established in Cebu in 1952 by the Lim family, is one of the country’s top drugstore chains and is one of the most preferred go-to drugstores for quality and affordable medicines in the Visayas and Mindanao.

Rose Pharmacy has its own line of private label generics giving more options to customers for their prescription and over-the-counter medicine needs. Rose Pharmacy is also an exclusive distributor of Guardian, a private line of personal care products.

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TGP

TGP is Robinsons Retail’s chain of community drug stores operated under a franchise model. Founded by pioneer and visionary Benjamin Liuson, TGP continues to be a gamechanger and remains to be the largest chain of community drugstores in the country.

Steadfast in its commitment to enabling access to affordable and accessible healthcare for Filipinos with quality products, competitive prices, and convenient locations; TGP’s franchising model also continues to empower entrepreneurs throughout the country.

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The Drugstore segment, which contributed 16.5% of total Robinsons Retail revenues in 2022, saw net sales improve by 10.6% in 2022 to Php29.5 billion. This was driven by increased demand for fever and flu medicines, sustained growth in prescription drugs, and sales contributions from new stores. Blended SSSG of Southstar Drug and Rose Pharmacy increased by 5.3% for the full year.

The surge in COVID cases at the start of the year due to the Omicron variant fueled demand for cough, fever, and flu medicines, translating to strong revenue growth in the first quarter (SSSG: 14.6%). Likewise, an acceleration in seasonal flu cases in the latter part of the year translated to a resurgence in our top line growth for the fourth quarter (SSSG: 8.5%). These were only partially tempered by the year-on-year slowdown in the third quarter (SSSG: negative 3.8%) coming from an extremely high base in the same period in 2021 due to the Delta variant surge.

Gross margin for the Drugstore segment expanded by 70 basis points in 2022 to 20.3% mainly due to the increased percentage of sales from private label products and margin windfall from price increase. As a result, gross profit increased by 14.7% year-on-year to Php6.0 billion.

Meanwhile, EBITDA margin increased by 40 basis points in 2022 to 9.0% coming from supply chain synergies between Rose Pharmacy and Southstar Drug, as well as notable gains in gross margin. This enabled EBITDA to grow by 15.3% year-on-year to Php2.7 billion.

Our Drugstore segment continues to be the most aggressive in terms of network expansion with a total of 94 net new stores added in 2022, including our first drive-thru drugstore. This brings the total to 993 owned stores (623 Southstar Drug and 370 Rose Pharmacy) and 2,151 franchised TGP stores. Southstar Drug is accessible through GoCart and has its own ecommerce site: southstardrug.com.ph. Rose Pharmacy also has its own website, rosepharmacy.com.ph.

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Advocating for Inclusive Employment

Southstar Drug, in its advocacy for inclusive employment, continues to employ 23 persons with disabilities (PWDs) in both its office and store operations. This program aims to highlight our efforts towards giving equal employment opportunities for all as well as the capacity of PWDs to drive change and contribute to the local economy like everyone else.

We look forward to employing more PWDs in the business and expanding the program across our other segments.

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Promoting Holistic Workforce
Well-being

As we continue to prioritize the health and wellness of our people, Southstar Drug hosted a series of health fairs for employees as we drive forward our holistic approach to workforce well-being.

During the health fair, our employees availed of free consultation and screenings for the early detection of vascular and cardiovascular diseases, bone degeneration, and diabetes. On-site vaccination for the flu, pneumonia, and HPV were also available.

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Driving Excellence in Pharmacy Practice

In line with the national mandate for continuing professional development for licensed professionals like pharmacists, we conduct an annual national summit aimed at enhancing the knowledge and skills of our pharmacists across our drugstores so they can better serve the community and keep abreast with the latest developments and best practices in their field. This year, our summit was able to train over 600 licensed pharmacists.

On the other hand, to help prepare future pharmacists, TGP’s internship program for pharmacy students enables interns to gain practical experience in all aspects of community pharmacy management and operations, including the application of policies and regulations that govern the industry.

Together Growing with Purpose

Investing in the growth and development of our franchisees is an important aspect of the way we do business as we find ways to adapt to the new normal and keep our commitment to helping them succeed.

TGP hosted its year-round Kape at Kuwentuhan, a business clinic and learning series featuring sessions on finance for non-accountants, operations and talent management, and customer engagement. Close to 150 franchisees from across the country were able to attend the learning sessions.

TGP also hosted its 8th Annual Franchisees Summit with over 500 franchisees attending in-person and virtually. Franchisees were able to attend sessions on purposeful growth, resilient entrepreneurship, and current trends in pharmaceuticals including a keynote speech from Senator Joseph Victor Ejercito on the Universal Healthcare Law, which he co-authored and was a principal sponsor for in the 17th Congress. Franchisees were also able to interact with over 55 trade partners who were present during the summit. Top franchisees, frontliners, and trade partners were honored during the event with the TGP Awards for their contribution to the continued success of the business.

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GBF-SSD Scholarship Program

In partnership with the Gokongwei Brothers Foundation, Southstar Drug supports outstanding college students in the field of science, technology, engineering, and mathematics (STEM) with good academic performance, leadership potential, active community involvement, and who require financial assistance to pursue a college degree in pharmacy.

In 2022, 21 scholars passed the 2022 Pharmacist Licensure Examination joining our growing network of 184 scholars from across the country since the program started in 2017. Through the program, scholars are also able to access scholar development programs, training opportunities, and career placements within Robinsons Retail.

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Expanding Access to Affordable Healthcare

As we expand our drugstores to serve more underserved communities throughout the country, we also continue to grow our range of affordable and accessible generic medicines towards equitable access to affordable healthcare.

Alongside our wide range of generic medicines from TGP, Southstar Drug launched its first 15 generics while Rose Pharmacy expanded its range to 90 generics, helping customers manage health conditions including bacterial, viral and fungal infections; hypertension and high cholesterol; cough and colds; diabetes; allergies; pain management; functional supplements to support overall health like vitamins and minerals; among others.In 2022, close to 600 million pieces of Southstar Drug and Rose Pharmacy generics positively impacted and helped improve the quality of life.

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Collaborating for Better Health Outcomes

In partnership with the Provincial Government of Cebu, Rose Pharmacy joined the Helping Indigents through Medical Support for Sugboanons (HIMSSugbo), which aims to help alleviate the financial difficulties of indigent Cebu Province residents.

The partnership enables indigent patients admitted at provincial-run hospitals immediate access to medicines through a QR-coded prescription slip redeemable at Rose Pharmacy and other partners, with costs ultimately shouldered by the provincial government.

We continue to support and seek public and private sector collaborations like these, which are crucial to ensuring that all individuals, especially those from vulnerable sectors, have access to quality healthcare towards living healthy and productive lives.

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ResBakuna sa Botika

In the continuing vaccination drive for Filipinos against the COVID-19 virus, we continue to support and participate in the national ResBakuna sa Botika program. We have facilitated and helped administer vaccinations—either first, second, or booster doses—for over 9,000 individuals at 28 participating Southstar Drug, Rose Pharmacy, and TGP stores.

As the pandemic eases and with more Filipinos already vaccinated, our Drugstore segment will continue to proactively collaborate with the government in the rollout of vaccines beyond COVID-19.

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Serving the Underserved

An integral aspect of TGP’s growth strategy is to make quality and affordable healthcare available to underserved, lower-income communities.

TGP waives franchise fees for stores located in fourth and fifth class municipalities throughout the country, which not only makes generic medicines accessible but contributes to the local economy as more local entrepreneurs open stores in these communities as well as provide employment.

In 2022, TGP opened 11 franchised stores with an expected eight more stores slated to open next year in fourth and fifth class municipalities with close to Php6 million in franchise fees waived.

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TGPagpagaling Caravan

In 2022, TGP launched TGPagpagaling Caravan, a free on-site medical mission in partnership with local government units throughout the country.

Close to 3,000 individuals from communities in Ilocos Norte, Ilocos Sur, Tarlac, Pampanga, Batangas, Mindoro, Catanduanes, Cebu, Bohol, South Cotabato, and Metro Manila were able to avail of free medical consultations and basic laboratory tests.

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Running for Wellness and Giving Back

In 2022, Southstar Drug and Rose Pharmacy organized successful runs for a cause highlighting the importance of health and wellness as well as the power of community involvement in helping others.

Southstar Drug’s Run for Wellness, now on its 11th edition, saw over 3,000 people participating in Clark, Pampanga, and Naga City. With over 60 brand partners of Southstar Drug helping provide different activities and giveaways for the runners, the event was also fully supported by the local government units of Angeles City, Pampanga, and Naga City, where Southstar Drug was founded in 1937.

Rose Pharmacy also held its 3rd Cancer Warriors Run in Cebu, gathering around 2,500 runners in the common fight against childhood cancer. With the support of partner suppliers, the run is organized annually for the benefit of Cancer Warriors Foundation, Inc. (CWFI), a patient support organization for families of
children with cancer. This year, Rose Pharmacy was able to raise Php500,000.00 for CWFI and its beneficiaries, which will be used for the kids’ treatment and care.

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Department Stores

Robinsons Retail’s Department Store segment offers a shopping experience that goes beyond the ordinary. From fashion pieces to home and lifestyle necessities, the Department Store segment offers a wide range of products that cater to diverse customer needs and interests.

By continuously providing a personalized and exciting shopping experience for customers, the Department Store segment is committed to being an enabler of joy.

STORE COUNT

51
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Robinsons Department Store is Robinsons Retail’s pioneering banner. After over 40 years since the first Robinsons Department Store opened, it remains to be one of the Philippines’ premier shopping destinations.

Southstar Drug stocks a wide assortment of branded prescription and over-the-counter medicines as well as food, personal care, and wellness items. Southstar Drug also has its own range of private label generics.

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The Department Store segment contributed 8.4% of total Robinsons Retail revenues in 2022. Net sales for the year improved significantly to Php15.0 billion, up 61.2%, while SSSG surged by 53.4%. The resumption of face-to-face classes in schools and the easing of travel restrictions were the main drivers of top line growth for the segment. The key categories that outperformed were Shoes, Bags & Sportswear (SBS), Children’s, and Ladies departments.

The continued improvement in our category mix underpinned the expansion in our gross margin, up 30 basis points to 30.2% for the year. As a result, gross profit rose by 62.8% year-on-year to Php4.5 billion.

Meanwhile, despite rental normalization and additional manpower costs, the department store’s EBITDA margin still expanded by 190bps to 8.5% in 2022 owing to better operating leverage. This fueled the 108.1% acceleration in EBITDA to Php1.3 billion for the full-year.

The Department Store segment ended the year with 51 branches. Our products can also be accessed through GoCart and via the Call & Collect and Call & Deliver services.

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Championing Filipino Craftsmanship

Robinsons Department Store continues to commit to sourcing locally produced items from Filipino craftspeople through the Go Lokal! program as well as featuring these at Robinsons Department Store Galleria’s Tindahan section.

Go Lokal! is a public-private collaboration between the Department of Trade and Industry and local retailer partners to showcase quality products designed and produced by Philippine micro, small, and medium enterprises (MSMEs). Robinsons Department Store was the first mainstream outlet to launch the program in 2017.

Designed to serve as incubation, marketing, and branding platform to showcase the best of products from Philippine MSMEs, this program has revolutionized the way hard-to-find and artisanal Filipino products are sold in the local market by bringing together a specially curated lineup that ranges from food, apparel, accessories, home décor, and gift items.

Two years ago, Robinsons Department Store relaunched its Philippine Craft section into Tindahan, a lifestyle concept section inspired by the Filipino sari-sari store filled with everything Filipino. Tindahan, created in collaboration with award-winning furniture designer Ito Kish, continues to promote Filipino design and products catering to local and foreign customers.

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Recycle for Sight

In partnership with the Lions Club of Marikina Valley (MVHLC), Robinsons Department Store and Toys “R” Us collaborate for Recycle for Sight, Lions Clubs International’s flagship eyeglass recycling program.

Through a donation made by Robinsons and Toys “R” Us, optical equipment will be purchased for MVHLC’s new Lions Eyeglass Recycling Center (LERC), the first in the Philippines and Southeast Asia. The LERC will serve as a hub for collecting, cleaning, sorting, and distributing usable frames and lenses for vision-screened children, senior citizens, and indigent residents of Marikina and nearby communities.

To enable customers and other stakeholders to participate in the initiative, eyeglass donation boxes have been made available at select stores of Robinsons and Toys “R” Us.

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Supporting Breast Cancer
Awareness

Helping raise breast cancer awareness since 2016, Robinsons Department Store continues to partner with the Philippine Foundation for Breast Care, Inc. to highlight the importance of early detection and treatment.

Robinsons Department Store held a Pink Day where employees wore pink to not only raise awareness but also raise funds to support women battling the disease. For each employee in pink, a corresponding amount was donated towards expenses associated with breast screening and early detection.

With over 75 free breast screenings raised from the Pink Day initiative, a virtual talk was also held on breast health, which was streamed over Robinsons Department Store’s social media platforms to reach customers and the wider public.

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Embracing Diversity and Inclusion

Robinsons Department Store takes part in celebrating Pride Month every year as it continues to support the LGBTQIA+ community and everyone’s uniqueness and individuality.

As part of the annual celebration in June, Robinsons Department Store encourages employees and customers to express themselves in color to celebrate diversity, promote acceptance, and advocate for equality leading to safe and inclusive spaces where everyone can feel valued and respected.

DIY

Helping Filipinos turn houses into homes for almost 30 years, Robinsons Retail’s DIY segment remains committed to providing excellent hardware and home improvement solutions.

Providing customers with a wide range of products from trusted brands at competitive prices and excellent customer service, no project is too big or too small for the DIYer that visits any of its 223 stores.

STORE COUNT

191
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32
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Handyman

Handyman Do It Best is one of the leading hardware and home improvement stores in the Philippines. Established in 1994, it pioneered the concept of a mall-based hardware store making it easier for customers to find high-quality tools and materials for their home improvement needs.

With a focus on providing value-for-money hardware, electrical and lighting, power tools, and plumbing products, Handyman Do It Best continues to expand its product selection and respond to changing customer needs.

In 2001, Handyman became a member of Do It Best Corporation, one of the largest hardware and home improvement cooperatives in the United States.

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True-Value

Since Robinsons Retail’s acquisition of True Value in 2007, it has become a destination for discerning homeowners seeking high-quality and unique home and office finds.

True Value has redefined the conventional DIY store by providing a curated selection of products that cater to a wide range of tastes and preferences including lawn and garden tools, automotive supplies, home and kitchen appliances, and paint and sundries, among others.

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Our DIY segment chalked up 6.9% of total Robinsons Retail revenues in 2022. Net sales for the segment posted a modest growth of 7.8% in 2022 to Php12.4 billion. SSSG increased by 10.1%, accelerating from 1.3% in 2021 driven by higher transaction count. Key category drivers were hardware, electrical and plumbing. We note that overall net sales growth was lower than that of SSSG during the year, which we attribute to right-sizing of our store portfolio.

Gross margin eased to 31.1% in 2022 from 31.6% in 2021 due to the move out of aging inventories and markdowns. As a result, EBITDA margin likewise declined to 12.5% for the year from 13.5% in 2021. Nonetheless, in absolute terms, gross profit still grew by 6.0% year-on-year to Php3.9 billion while EBITDA was flat at Php1.5 billion, supported by positive topline growth.

The DIY segment ended the year with a combined 223 stores, comprising 191 Handyman Do it Best stores and 32 True Value branches. Both Handyman Do it Best and True Value products can also be purchased through GoCart.

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Trade-In for Good

The DIY segment continues to support programs that not only contribute to society and uplift communities, but also promote sustainability by reducing waste and promoting the circular economy.

Handyman Do it Best encouraged customers to trade-in and donate new pairs of slippers, liquid hand soap, and rubbing alcohol in exchange for a substantial discount on Handyman’s range of home items. Called the Home Finds Trade-In campaign, collected items were donated to Virlanie Foundation, Inc., an organization working towards helping prevent abuse and neglect among disadvantaged children as well as educational and family support.

In support of the Association of Mouth and Foot Painting Artists (AMFPA) Philippines, Handyman Do it Best also conducted another trade-in campaign where customers got to trade-in good or damaged vacuum cleaners for a big discount towards purchasing a new one. The collected vacuum cleaners were donated to AMFPA, an organization run by Filipino artists with disabilities who paint and create art without the use of their hands.

The Big Switch is a collaboration between True Value and Caritas Manila, which allows customers to trade-in old or non-working tools or equipment of any brand in exchange for a substantial discount when purchasing a new one. From 2018 until the present, hundreds of traded- in items—ranging from lamps to fans, grills, and power tools, among others—have been turned over to Caritas Manila and restored by their workshops, which are eventually sold at their Segunda Mana charity outlets to help fund other Caritas Manila initiatives like their scholarship and livelihood programs.

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Supporting Frontliners

Recognizing the continued aid needed by hospitals and schools, True Value, in partnership with Wet Ones, distributed antibacterial wipes to hospitals and schools. Eight hospitals in Quezon City, Manila, and Pasig, and four public schools in Malabon, Caloocan, and Bulacan as well as nine orphanages received close to 50,000 canisters of antibacterial wipes to help with the sanitation requirements of frontliners, educators, and students.

This initiative was in support of the Gokongwei Brothers Foundation’s Juan Community for Resilience program, which aims to strengthen the country’s resilience against the impacts of
COVID-19.

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Convenience Stores

Robinsons Retail’s Convenience Store segment continues to serve on-the-go shoppers with budget-friendly options, whether it be a hot meal or other essentials.

With stores located in central business districts and highly urbanized areas, the Convenience Store segment remains committed to providing round- the-clock convenience at great value.

STORE COUNT

424
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Uncle John’s is Robinsons Retail’s flagship convenience store banner and one of the leaders of the convenience store space in the Philippines.

As the first convenience store in the Philippines equipped with an in-store kitchen facility, Uncle John’s wide range of food selections are served hot and fresh every day including crowd favorite Uncle John’s Fried Chicken. It also offers personal care items and general supplies.

Formerly known as Ministop for over 20 years, the chain was rebranded to Uncle John’s after Robinsons Retail acquired the remaining 40% stake of Ministop Japan, making it a 100% Filipino-owned company.

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Our Convenience Store segment, now under the brand name Uncle John’s, accounted for 3.4% of total Robinsons Retail revenues in 2022. The segment ended the year with Php6.1 billion in net sales, up 23.5% year-on-year. SSSG was robust at 26.0%, rebounding from negative 9.6% in 2021. The encouraging topline trends were aided by higher sales from our commercial and BPO clusters which took advantage of the back to onsite working arrangements. We note that nearly 60% of our convenience stores are located in these key business districts. Furthermore, new product offerings that were supported by effective marketing promotions helped drive sales.

Gross margin and royalty income expanded by 280 basis points year-on-year to 38.2% as a result of the increased contribution of the higher-margin ready-to-eat (RTE) products. This translated to strong gross profit and other income growth of 33.5% to Php2.3 billion for the full-year, outpacing the segment’s revenue growth.

A recovering topline, better gross margins, and manageable operating expenses lifted Uncle John’s EBITDA margin by 360 basis points to 9.6% by year-end. As a result, EBITDA surged by 98.7% year-on-year to Php581 million.

As of the end of the year, there were 424 Uncle John’s stores, with 336 company-owned stores and 88 franchised stores. Customers can now also access Uncle John’s products through GoCart.

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Reducing Packaging Footprint

With its goal of reducing overall materials and resource consumption, Uncle John’s continues to implement improvements in its ready-to-eat (RTE) packaging as well as push for more dine-in transactions to reduce to-go packaging.

Uncle John’s has changed its meal boxes and rice paper wrappers into more efficient and less materials-consuming types, while more durable paper bags to minimize double bagging have also been sourced. These have effectively reduced the overall consumption of paper packaging across our stores.

On the other hand, with eased restrictions on in-store dining, Uncle John’s has also reinstalled tables and chairs and rolled out the use of stainless-steel utensils for in-store diners, which were taken out at the height of the pandemic. This will help in reducing consumption of to-go packaging, which include plastic disposables like spoons and forks.

With these resource efficiencies in place, Uncle John’s will continue to explore other ways of reducing its packaging footprint as it goes into more sustainable packaging options in the near future

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Improving Operational Efficiency

Uncle John’s continues to take steps towards improving operational efficiency in its distribution centers.

This year, Uncle John’s truck trip scheduling system, which manages delivery schedules from the distribution center to Uncle John’s stores, was recalibrated leading to more efficient deliveries and a decrease in trucking costs and carbon emissions from fuel consumption.

Uncle John’s also moved to a new award-winning, ISO 9001-certified cold storage facility, which has been recognized for energy efficiency by the International Finance Corporation and the World Bank. Responsible for the storage, handling, and delivery of Uncle John’s frozen inventories, this new facility will help drive forward our goal of not only reducing our carbon footprint but also providing fresh and quality options for our customers.

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Specialty Stores

Robinsons Retail’s Specialty Stores segment comprises 295 stores across six (6) businesses: Appliances and Electronics, Toys, Mass Merchandise, Beauty, and Pets.

STORE COUNT

APPLIANCES AND ELECTRONICS

85
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35
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TOYS

41
Toys-Rus

MASS MERCHANDISE

94
Daiso-Japan
16
Super-50

BEAUTY

09
Shiseido
02
Benefit
01
Cle-de-peau

PETS

09
Pet-Lovers-Centre

APPLIANCES AND ELECTRONICS

Robinsons Retail’s Appliance and Electronics segment continues to adapt to the demand for innovative and advanced technology to keep up with the fast-paced lifestyles of Filipinos. With a commitment to providing high quality and cost-efficient products and services, the Appliances and Electronics segment hopes to contribute to enhancing the quality of life through technology that makes every day a breeze.

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Whether customers are looking for a new kitchen appliance, a state-of-the-art entertainment system, or the latest smartphone model, Robinsons Appliances is the go-to destination for techies and gadget enthusiasts alike. With its extensive range of products and strategic store locations, Robinsons Appliances is a trusted name in the electronics and appliances industry in the Philippines.

With a focus on customer satisfaction, Robinsons Appliances strives to provide cost-efficient and top-quality products and services to both home and business owners. Its commitment to excellence is also evident in its partnership with various local and global brands to ensure a wide selection of products and services are available to cater to the different needs and preferences of customers.

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Savers Appliances, formerly known as Saver’s Appliance Depot, was established in 1986 as a small home appliance trading shop in Angeles City. It has now grown into a multi-million appliance retailer offering durable and reasonably priced products for both homes and businesses with its own service and installation center as well as an authorized distributor of selected local and international brands in the Philippines.

Savers Appliances also provides a range of services to various industries nationwide, which include industrial and building solutions like air-conditioning and ventilating equipment, security systems, and integration products.

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TOYS

Kid and the kids at heart will always find home in Robinsons Retail through its Toys segment. For over 20 years, the Toys segment remains committed to providing products that inspire creativity and spark imagination.

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Toys-Rus

Understanding the crucial role of play in a child’s learning and development, Toys “R” Us believes in the power play as an effective medium for exploration, learning, and self-expression, while also promoting overall well-being and happiness.

Featuring an extensive collection of toys, video games, electronics, learning aids, and outdoor playsets, Toys “R” Us has standalone stores and at all Robinsons Department Stores as its toy section.

MASS MERCHANDISE

Robinsons Retail’s Mass Merchandise segment features lifestyle brands for customers looking for budget-friendly yet quality products for home and every use from food containers, storage solutions, kitchen essentials, cleaning tools, beauty products, pet toys, toiletries, and more.

Daiso-Japan

Daiso Japan Philippines gives customers a fun shopping experience with its vast range of delightful and exciting merchandise from cute ornaments and home décor to Japanese snacks and official Sanrio items, to kitchenware and ceramics, to home improvement and gardening tools, and even pet food and accessories all priced starting at Php88.

Daiso Japan Philippines has been an authorized retailer of Daiso Industries Co. Limited, Japan’s top supplier of living ware goods, since 2014.

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Super-50

Super50 offers a variety of products starting at Php50. A joint venture between Robinsons Retail and Peso Tree, Super50 provides a wide range of very affordable practical and everyday items to a broad market.

At Super50, you will find school and office supplies, party essentials, cleaning products, kitchen utensils, toys, and much more.

BEAUTY

Robinsons Retail’s Beauty segment is committed to helping empower women from different walks of life with a range of beauty and cosmetics options across different price points. Through an agreement with Shiseido Philippines Corporation, Robinsons Retail operates standalone stores for Shiseido, Benefit, and Clé de Peau Beauté in premier malls across the country. Complementing this is Robinsons Department Store’s Beauty Section, which offer an expanded range of local and international beauty and cosmetic brands.

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Shiseido

Shiseido is one of the most well-loved and respected beauty brands in the world that has been dedicated to delivering high-quality products for over a century and a half. Shiseido’s products have always been synonymous with quality, innovation, and excellence.

From cosmetics to skincare, fragrance, and sun care—Shiseido offers a diverse range of products to cater to the needs of different individuals. The brand has remained at the forefront of the beauty industry, consistently providing value to its customers across different regions and cultures.

Benefit

Benefit Cosmetics has been providing innovative and fun solutions for women’s beauty dilemmas for over four decades. From their catchy product names to their quirky packaging, everything about the brand is designed to make women smile.

Today, Benefit has a range of beauty products that cater to different skin types and concerns, including makeup, skincare, and fragrances. Whether it’s creating the perfect brow or achieving a flawless complexion, Benefit has a product that can help you look and feel your best.

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Cle-de-peau

Clé de Peau Beauté is Japan’s leading luxury beauty brand, known for its high-quality skincare and makeup products, of the Shiseido Group.

Clé de Peau Beauté is known for its innovative, high-performing products that combine advanced technology with luxurious ingredients to provide the ultimate in beauty and skincare including award- winning anti-aging cream La Crème, and best-sellers The Serum and The Radiant Fluid Foundation.

PETS

Robinsons Retail’s Pets segment is centered on providing quality pet care, superior pet products, and dedicated pet services anchored on a commitment to responsible pet ownership.

Pet-Lovers-Centre

Pet Lovers Centre is one of the leading pet retail and service chains in the Philippines offering a diverse range of pet products like fresh and dry food options, toys, beds, shampoos, and other accessories. Pet services are also available including grooming and vet clinic services for all types of pets.

Established in Singapore in 1973, Robinsons Retail brought Pet Lovers Centre to the Philippines in 2018 through a franchise license agreement. Guided by its tagline “All Passion, All Pets”, Pet Lovers Centre is also a staunch advocate of responsible pet ownership and is a member of the World Pet Association.

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Our Specialty Stores segment accounted for 8.2% of total Robinsons Retail revenues in 2022. Topline grew by 19.7% year-on-year to Php14.7 billion as all specialty formats delivered double-digit revenue growth rates. SSSG accelerated to 18.2% for the year from 6.0% in 2021, as unimpeded mobility translated to strong demand for discretionary products.

The recovery in the topline, augmented by product mix enhancements and greater operating leverage, underpinned margin expansion for the segment. Full-year gross margin and EBITDA margin increased by 180 basis points and 110 basis points, respectively, to 26.4% and 8.9%. In absolute terms, gross profit and EBITDA accelerated by 28.5% and 35.7%, respectively, to Php3.9 billion and Php1.3 billion.

The Specialty Stores segment had 295 stores by the end of 2022, which consisted of 120 appliances and electronics stores, 41 Toys ‘R’ Us, 113 mass merchandise, 12 beauty, and 9 pet retail stores.

Our appliances, toys, mass merchandise, beauty, and pet retail products are also accessible through GoCart. Robinsons Appliances and Savers Appliances can also be accessed via their own e-commerce websites, robinsonsappliances.com.ph and saversappliances.com.ph.

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A Toy for A Smile

Daiso Japan Philippines, in partnership with Childhope Philippines Foundation, Inc., donated 1,300 toys, art supplies, and writing materials to street children throughout Metro Manila through Daiso’s A Toy for A Smile campaign.

The campaign hopes to create a positive impact to the community and the lives of street children and youth through materials that enable them to play, learn, and express creatively.

Childhope Philippines is a non-profit organization that works to advocate for the cause of street children and youth. It runs programs and activities like KalyEskwela, a mobile learning program, and KliniKalye, a mobile health clinic.

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Beauty for a Cause

Through the Beauty for a Cause campaign, a collaboration between Robinsons Retail’s Beauty segment and volunteer organization The Foundation Foundation, customers were encouraged to donate slightly used makeup and personal care items, which were distributed to women survivors of exploitation and trafficking.

By emphasizing the importance of self-care and self-love, the collaboration between the Beauty segment and The Foundation Foundation aims to help survivors overcome feelings of low self-worth and self-esteem and empower them on their journey towards healing and recovery.

Making a Pawsitive Impact

Pet Lovers Centre donated close to 600 items of dog food, treats, and pet essentials for the Leah Borbon Hope of Angels. The shelter currently houses over 150 stray and abandoned dogs rescued from neglectful or abusive situations.

Pet Lovers Centre continues to advocate for responsible pet ownership and pet welfare as it raises awareness and highlights the critical role of animal shelters and rescue organizations throughout the country in safeguarding animal welfare.

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